Engage citizens directly through multiple channels

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New communication and social media applications have dramatically changed the way people interact. There has been a huge shift in how individuals get their information, which has an impact on numerous sectors. Companies go mobile, interact with their customers via mobile devices, marketers use mobile platforms to implement campaigns via new channels, users purchase products using their […]

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Generate buzz around products with branded, easy-to-share content

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A majority of today’s customers has shut off conventional marketing. People tend to skip advertisements in magazines, change the TV channel once the ad break starts, use ad blockers while surfing online in order to avoid pop-ups and other ads, or simply ignore traditional marketing since they are used to being spammed wherever they are. Branded content […]

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Announce store-based events using location-based triggers

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One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

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The hitchhiker’s guide to mobile marketing

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Every single day, people are using their mobile devices to interact, be it to engage with their favourite brands, search new ones or make instant purchases. Currently it is believed that over 90% of the world’s population has a mobile phone. In order to make an impact on today’s fast paced technology driven generation it […]

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