Send neighborhood or geo-specific content based on citizen location

geo-specific

Geo-specific content is content that is written with a precise geographical location in mind. For example, in emergencies, governments have tended to use broadcasting media like radio and television to deliver up-to-date and real-time information to citizens. Until recently, technological advances such as mobile location based services have not been utilised to their full potential. The PUSHTech™ platform is […]

Read More >

Send out last-minute offers via timely messages

last-minute-offers

Text messages and push messages are a great way to connect with your existing customers. Not only are they are cheap and easy to send but they are also a great way to message your customers immediately. These technological advances bear so many opportunities that are just waiting to be taken. There is plenty of scenarios where […]

Read More >

Engage citizens directly through multiple channels

multiple-channels02

New communication and social media applications have dramatically changed the way people interact. There has been a huge shift in how individuals get their information, which has an impact on numerous sectors. Companies go mobile, interact with their customers via mobile devices, marketers use mobile platforms to implement campaigns via new channels, users purchase products using their […]

Read More >

Announce store-based events using location-based triggers

location-based

One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

Read More >

The hitchhiker’s guide to mobile marketing

mobile-marketing-trends

Every single day, people are using their mobile devices to interact, be it to engage with their favourite brands, search new ones or make instant purchases. Currently it is believed that over 90% of the world’s population has a mobile phone. In order to make an impact on today’s fast paced technology driven generation it […]

Read More >