Having managed to get a user to successfully download your app is the initial step in establishing a relationship; however, it is not suficient secure regular usage. Conversation needs to be fluid so that the app and the brand continue to serve as important components in the consumers’ daily life.
A push mobile marketing strategy is a perfect solution.
Using a push mobile marketing strategy, brands instigate and preserve a relationship via in app conversation with consumers so they will be motivated to interact with the brand on a more constant basis.