Create customer lifecycle campaigns

customer-lifecycle

Having managed to get a user to successfully download your app is the initial step in establishing a relationship; however, it is not suficient secure regular usage. Conversation needs to be fluid so that the app and the brand continue to serve as important components in the consumers’ daily life. A push mobile marketing strategy is a perfect solution.  Using […]

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7 Ways Mobile Apps Are Driving Revenue for Businesses

7 Ways Mobile Apps Are Driving Revenue for Businesses

1. Geo-Targeted Push Notifications Back in 2010, then-Google CEO Eric Schmidt talked about how the future of mobile would be autonomous and serendipitous. That is, mobile devices would present users with information about the world around them in an automatic way. In Schmidt’s example, as he walked around a particularly storied neighborhood of San Francisco, […]

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The pleasure of getting it right

Refactoring

Usually as developers we are forced to implement functionalities over legacy code that wasn’t ever designed to support them. We have time constraints, pressures and last minute changes that push us to make ugly code.  It is not always the fault of an external factor, sometimes we begin a project with a new technology, language […]

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