Create opportunities for cross-channel engagement

  • Posted:
  • / By: Ben Cortes
  • / In: FMGC/
cross-channel

Mobile marketing is all about connecting and co-ordinating customer interactions across multiple channels and devices. Cross channel communication is a powerful method for gaining a fuller, more accurate, all round customer view. Consumers live in the now. Their needs and expectations are constantly evolving and they desire instant response and satisfaction. By understanding your customers and […]

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Use CRM data to send customer-specific offers

  • Posted:
  • / By: CarlosMG
  • / In: / Retail
send-specific-orders

Mobile adoption is constantly expanding, it is vital for businesses to focus their attention on their digital strategies in order to stay competitive. Everyday, the number rises of consumers who are using their mobile devices to access and retrieve information via mobile browsers, connect to social networking sites and even make retail transactions. Customer relationship […]

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