Create customer lifecycle campaigns

customer-lifecycle

Having managed to get a user to successfully download your app is the initial step in establishing a relationship; however, it is not suficient secure regular usage. Conversation needs to be fluid so that the app and the brand continue to serve as important components in the consumers’ daily life. A push mobile marketing strategy is a perfect solution.  Using […]

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Announce store-based events using location-based triggers

location-based

One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

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