Announce store-based events using location-based triggers

location-based

One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

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Increase Mobile App and Web Sales

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Mobile devices, be it smartphones or tablets, are a substantial part of most people’s daily life. According to recent data, 50% of all time spent online is now spent on a mobile device. Not only do people communicate via mobile devices, but they also search for product information or even buy products online. It’s a […]

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The hitchhiker’s guide to mobile marketing

mobile-marketing-trends

Every single day, people are using their mobile devices to interact, be it to engage with their favourite brands, search new ones or make instant purchases. Currently it is believed that over 90% of the world’s population has a mobile phone. In order to make an impact on today’s fast paced technology driven generation it […]

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