Receiving a text message now and then from a hospitality brand keeps the hotel or resort top of mind, and could mean the difference for a consumer deciding to remain loyal to that hotel or seek out a competitor.
Customers respond well to being contacted personally, an SMS is a very personal method of communication. Keeping guests/clients informed of important travel information via text maintains a hotel/agency in high regard.
Also when a guest has left the hotel or resort, Birthdays and holidays are excellent opportunities to show the clients they have not been forgotten, sending the relationship alive.