Today mobile applications have become a fundamental part of mobile marketing. Via an application, you can send rich and contextual content to any customer who installs the aplication. This is a great way to develop a more personal relationship with your customers based on knowledge of their usage, combined with email or SMS. More info: Download our […]
Today, many brands and businesses are focusing their mobile marketing efforts more towards client retention and engagement than securing new purchases and acquiring new customers. Apps play a crucial role for the companies to reach their set goals and objectives.
Having managed to get a user to successfully download your app is the initial step in establishing a relationship; however, it is not suficient secure regular usage. Conversation needs to be fluid so that the app and the brand continue to serve as important components in the consumers’ daily life. A push mobile marketing strategy is a perfect solution. Using […]
App alerts via push messages are not only a great way for brands to inform consumers of any new app updates or features, but they can also be used to notify users of promotions or in-store activities. The key benefit they provide is a sense of urgency to open the app once users receive a push […]
Understanding $scope inheritance in controllers on AngularJS When a project grows and you start using nested controllers, you start thinking on how inheritance can give us some advantages, like storing API-retrieved data on a parent controller, and then use it on two sibling controllers. Given this scenario, there’s a specific behavior that is worth being […]
One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]