Welcomed message or spam? A fine line… The main element in targeting your mobile messaging correctly is giving consumers the data they require, when they need it and where they want it. It is of significant importance to keep in mind, that a mobile message interrupts and disturbs your customers’ daily activities. Just look at yourself! No […]
Traditional conversion paths are becoming less relevant within a volatile market and with higher expectations from customers. To keep up with competition, Banks and financial companies must switch from traditional services to more personalized and dynamic solutions. Customer must be at the centre of the strategy not only to achieve better products, but also to […]
For financial advisors, cold calling potential clients is no longer an acceptable method for reaching out to the new generation. Today, people are finding advisors by their own means and in a highly competitive market they will seek someone who stands out. As a result advisors are persuing new technological routes that will let them […]
Help make your clients feel more connected by personalising your messages, including adapting them to a precise region or location. With PUSHTech™ capabilities financial advisors can easily target and broarden their chosen demographic. By creating targets based on their given location banks can inform existing and new clients of services and promotions specified to their […]