Having managed to get a user to successfully download your app is the initial step in establishing a relationship; however, it is not suficient secure regular usage. Conversation needs to be fluid so that the app and the brand continue to serve as important components in the consumers’ daily life. A push mobile marketing strategy is a perfect solution. Using […]
Refine your database of customers and keep them interested in your business. A great way to do that is by regularly notifying them about promotions, sales, new products and events. By using PUSHTech™ multichannel platform, your business can keep customers up to date and connected by sending them specific information/alerts defined by their preferred interests. More […]
SMS / Push messaging can play a vital role in the customer relationship management initiatives and loyalty programs for hotels and resorts. Providing information about on-site events, as well as dining and entertainment options, can boost revenue for the hotels/ venues. Mobile comunication is ideal for any sort of welcome messsaging and information sharing as […]
Geo-specific content is content that is written with a precise geographical location in mind. For example, in emergencies, governments have tended to use broadcasting media like radio and television to deliver up-to-date and real-time information to citizens. Until recently, technological advances such as mobile location based services have not been utilised to their full potential. The PUSHTech™ platform is […]
Until recently, consumers relied on an in-store salesperson to help them exactly whar they wanted. However, today’s distracted consumers, who are blasted with information and options, often battle to find their desired products. With the newest advances in mobile technology, companies are beginning to realise the potential of mobile messaging and are creating highly personalised […]
Help make your clients feel more connected by personalising your messages, including adapting them to a precise region or location. With PUSHTech™ capabilities financial advisors can easily target and broarden their chosen demographic. By creating targets based on their given location banks can inform existing and new clients of services and promotions specified to their […]
App alerts via push messages are not only a great way for brands to inform consumers of any new app updates or features, but they can also be used to notify users of promotions or in-store activities. The key benefit they provide is a sense of urgency to open the app once users receive a push […]
Understanding $scope inheritance in controllers on AngularJS When a project grows and you start using nested controllers, you start thinking on how inheritance can give us some advantages, like storing API-retrieved data on a parent controller, and then use it on two sibling controllers. Given this scenario, there’s a specific behavior that is worth being […]
Text messages and push messages are a great way to connect with your existing customers. Not only are they are cheap and easy to send but they are also a great way to message your customers immediately. These technological advances bear so many opportunities that are just waiting to be taken. There is plenty of scenarios where […]
In the hospitality industry, keeping customers updated about the hottest new destinations and latest offers is of utmost importance. Potential customers and guests may not necessarily read a newsletter or brochure, but one thing is certain: they always carry a mobile phone with them and check their text messages. The smart reader might already expect where […]