3 Rules to compete in mobile financial services

mobile payment

Traditional conversion paths are becoming less relevant within a volatile market and with higher expectations from customers. To keep up with competition, Banks and financial companies must switch from traditional services to more personalized and dynamic solutions. Customer must be at the centre of the strategy not only to achieve better products, but also to […]

Read More >

Create opportunities for cross-channel engagement


Mobile marketing is all about connecting and co-ordinating customer interactions across multiple channels and devices. Cross channel communication is a powerful method for gaining a fuller, more accurate, all round customer view. Consumers live in the now. Their needs and expectations are constantly evolving and they desire instant response and satisfaction. By understanding your customers and […]

Read More >

Turn knowledge of customer app behavior into highly-targeted messages


The mobile environment is constantly evolving as technologies advance, user behavior shifts and adoption rates continue to rise. PUSHTech™ allows for distinguishing customer characteristics to be categorized into marketable targets, through the analysis of their common in-app behavior, the devices being used and the operating systems. For any marketing strategy regardless of the channels implemented […]

Read More >

How brands and marketers can benefit from smartwatches! 


“Are smartwatches advertising opportunities? Absolutely,” said Dave Jakubowski, the head of ad technology at Facebook, to the audience at the Collision Conference in Las Vegas in May 2015. Especially after the release of the Apple Watch, brands and their digital agencies are competing in creating marketing messages and ads for the booming wearable technology industry. […]

Read More >

Circulate coupons and offers, promotional content and videos


Give users incentives to revisit your store by offering exclusive coupons or promotions to subscribers. Via mobile you can reach people very effectively. A mobile app is a great tool for building awareness. With PUSHTech™ you can send push notifications, SMS and email to circulate coupons, announce offers or share promotional material. PUSHTech™ can track the activity […]

Read More >

Use CRM data to send customer-specific offers


Mobile adoption is constantly expanding, it is vital for businesses to focus their attention on their digital strategies in order to stay competitive. Everyday, the number rises of consumers who are using their mobile devices to access and retrieve information via mobile browsers, connect to social networking sites and even make retail transactions. Customer relationship […]

Read More >

Send out last minute opportunities and offers


PUSHTech™ multichannel platform offers a simple and effective way to communicate with consumers when they are in the process of making travel plans and purchase decisions, keeping them up-to-date on sales, influencing which hotel or destination they choose and driving them to specific locations with mobile vouchers or other incentives. Mobile marketing is used by many […]

Read More >

Stimulate use of existing products


Keeping up with consumer demand is a never- ending process. Via a brand’s mobile application you can create product awareness and with the support of PUSHTech™ multichannel platform you can send out personalized push messages to engage the consumers and stimulate the use of your existing products. Incorporating  value added benefits for app customers helps generate […]

Read More >

Send messages to users using push notifications, e-mail or SMS


  Today mobile applications have become a fundamental part of mobile marketing. Via an application, you can send rich and contextual content to any customer who installs the aplication. This is a great way to develop a more personal relationship with your customers based on knowledge of their usage, combined with email or SMS. More info: Download our […]

Read More >

Get users to visit nearest stores by using geo-fences


Make sure your customers feel connected by personalising your messages, such as refining them to a specific area or location. With PUSHTech™ capabilities retailers can easily target and broaden their chosen demografic. By creating targets based on their given location retailers can inform existing and new clients of activities going on in the stores/services in […]

Read More >