Why is it so important to verify and validate your database?

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The validation of your database emails protects and significantly increases the reputation of your domain and your IP.

With a good domain and IP reputation, you will ensure that your emails are not filtered as SPAM or promotional emails. Thus increasing your conversion of openings, clicks and sales.

If you are interested in knowing more details about reputation and database validation, we recomend you to read the following posts:

What is domain and IP reputation and how does it work?

What are hard bounce and soft bounce?

Email validation and verification.