Geo-specific content is content that is written with a precise geographical location in mind. For example, in emergencies, governments have tended to use broadcasting media like radio and television to deliver up-to-date and real-time information to citizens.
Until recently, technological advances such as mobile location based services have not been utilised to their full potential.
The PUSHTech™ platform is at the forefront of technology and allows users to directly send messages to a target group based on their location straight to their mobile phone.
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