Traditional conversion paths are becoming less relevant within a volatile market and with higher expectations from customers. To keep up with competition, Banks and financial companies must switch from traditional services to more personalized and dynamic solutions. Customer must be at the centre of the strategy not only to achieve better products, but also to […]
Today, many brands and businesses are focusing their mobile marketing efforts more towards client retention and engagement than securing new purchases and acquiring new customers. Apps play a crucial role for the companies to reach their set goals and objectives.