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1. Setup basic automated messages triggered by user behaviour. 2. Personalise your messages including your users first name. 3. Create messages with helpful information not with sales promotions. 4. Suggest an action for the user on each message. 5. Review and measure your results, enhance the previous 4 points and repeat the process. Want to […]
Traditional conversion paths are becoming less relevant within a volatile market and with higher expectations from customers. To keep up with competition, Banks and financial companies must switch from traditional services to more personalized and dynamic solutions. Customer must be at the centre of the strategy not only to achieve better products, but also to […]
Having managed to get a user to successfully download your app is the initial step in establishing a relationship; however, it is not suficient secure regular usage. Conversation needs to be fluid so that the app and the brand continue to serve as important components in the consumers’ daily life. A push mobile marketing strategy is a perfect solution. Using […]