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1. Setup basic automated messages triggered by user behaviour. 2. Personalise your messages including your users first name. 3. Create messages with helpful information not with sales promotions. 4. Suggest an action for the user on each message. 5. Review and measure your results, enhance the previous 4 points and repeat the process. Want to […]
Welcomed message or spam? A fine line… The main element in targeting your mobile messaging correctly is giving consumers the data they require, when they need it and where they want it. It is of significant importance to keep in mind, that a mobile message interrupts and disturbs your customers’ daily activities. Just look at yourself! No […]
“Are smartwatches advertising opportunities? Absolutely,” said Dave Jakubowski, the head of ad technology at Facebook, to the audience at the Collision Conference in Las Vegas in May 2015. Especially after the release of the Apple Watch, brands and their digital agencies are competing in creating marketing messages and ads for the booming wearable technology industry. […]