Make sure your customers feel connected by personalising your messages, such as refining them to a specific area or location. With PUSHTech™ capabilities retailers can easily target and broaden their chosen demografic. By creating targets based on their given location retailers can inform existing and new clients of activities going on in the stores/services in […]
Announce store-based events using location-based triggers
One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]