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1. Setup basic automated messages triggered by user behaviour. 2. Personalise your messages including your users first name. 3. Create messages with helpful information not with sales promotions. 4. Suggest an action for the user on each message. 5. Review and measure your results, enhance the previous 4 points and repeat the process. Want to […]
Traditional conversion paths are becoming less relevant within a volatile market and with higher expectations from customers. To keep up with competition, Banks and financial companies must switch from traditional services to more personalized and dynamic solutions. Customer must be at the centre of the strategy not only to achieve better products, but also to […]
The mobile environment is constantly evolving as technologies advance, user behavior shifts and adoption rates continue to rise. PUSHTech™ allows for distinguishing customer characteristics to be categorized into marketable targets, through the analysis of their common in-app behavior, the devices being used and the operating systems. For any marketing strategy regardless of the channels implemented […]