Welcomed message or spam? A fine line… The main element in targeting your mobile messaging correctly is giving consumers the data they require, when they need it and where they want it. It is of significant importance to keep in mind, that a mobile message interrupts and disturbs your customers’ daily activities. Just look at yourself! No […]
Today, many brands and businesses are focusing their mobile marketing efforts more towards client retention and engagement than securing new purchases and acquiring new customers. Apps play a crucial role for the companies to reach their set goals and objectives.
One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]