The mobile environment is constantly evolving as technologies advance, user behavior shifts and adoption rates continue to rise.
PUSHTech™ allows for distinguishing customer characteristics to be categorized into marketable targets, through the analysis of their common in-app behavior, the devices being used and the operating systems.
For any marketing strategy regardless of the channels implemented it is essential to understand your customers’ needs, habits and engagement levels to create a sustainable mobile relationship.
Thanks to the possibilities offered by PUSHTech™ each message can be personalized using the personal data recorded in your database, such as full name, age, date of birth, location etc… There are many customization functions available for the system allowing you to personalize your messages and use is only limited to your imagination and specifc data held on their target client.
More info: Download our Retail Whitepaper