New communication and social media applications have dramatically changed the way people interact. There has been a huge shift in how individuals get their information, which has an impact on numerous sectors. Companies go mobile, interact with their customers via mobile devices, marketers use mobile platforms to implement campaigns via new channels, users purchase products using their smartphones or tablets.
Why shouldn’t also the public sector accept the challenge and benefit from these new technological opportunities?
Everyone goes mobile – but what about governments?
We live in a time when more pre-schoolers know how to use a smartphone than to tie their shoes. In today’s digital world, most citizens have their mobile devices available wherever they are, which makes smartphones and tablets today’s most important medium of communication.
Governments, public agencies and local authorities have to accept the challenge to meet the needs of this new generation, which means providing information to them anywhere and anytime.
This technological advance has caused a shift in how governments are expected to deliver their services to the public, a new concept called e-government. According to the United Nations E-Government Survey (2012), «E-Government has strongly shifted expectations of what governments can and should do, using modern information and communication technology, to strengthen public service and advance equitable, people-centred development.»
Using intelligent mobile G2C (Government to Citizen) solutions, governments and authorities can now inform and alert citizens using the most accessible, most effective and easiest channel: mobile and web communications.
Citizens can receive important or in some cases even lifesaving alerts with their mobile device, no matter where they are – at home, at school, at work or on the bus.
Be it weather or fire warnings, community events, traffic info, election reminders or other alerts or information, all public announcements can now be sent through mobile channels. Using triggers based on geo-location, time, citizen information and other criteria, public agencies will now be able to direct notifications to citizens more precisely while lowering communication costs significantly.￼￼￼￼￼￼￼
In delivering e-government to the people public services are designed to be responsive, citizen-centric and socially inclusive. (United Nations E-Government Survey 2012)
The path to citizen satisfaction through communication should lie in the fact that communication is achieved through various channels that the majority of average citizens have access to which are; email, text and in app messaging.
Keep citizens updated with PUSHTech™
PUSHTech™ enables governments and agencies with smartphone or tablet applications to engage their constituencies with personalized service messages and community alerts.
Citizens can now be kept updated and informed about all important government information via mobile communication. PUSHTech™ services enable governments and public agencies to meet the 21st century challenge of going mobile.
As e-business is moving to m-business, why shouldn’t e-governance follow the trend and evolve torwards «m-government»?
More info: Download our Public Services Whitepaper