Generate buzz around products with branded, easy-to-share content

precise-tool

A majority of today’s customers has shut off conventional marketing. People tend to skip advertisements in magazines, change the TV channel once the ad break starts, use ad blockers while surfing online in order to avoid pop-ups and other ads, or simply ignore traditional marketing since they are used to being spammed wherever they are. Branded content […]

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Announce store-based events using location-based triggers

location-based

One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

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The pleasure of getting it right

Refactoring

Usually as developers we are forced to implement functionalities over legacy code that wasn’t ever designed to support them. We have time constraints, pressures and last minute changes that push us to make ugly code.  It is not always the fault of an external factor, sometimes we begin a project with a new technology, language […]

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The hitchhiker’s guide to mobile marketing

mobile-marketing-trends

Every single day, people are using their mobile devices to interact, be it to engage with their favourite brands, search new ones or make instant purchases. Currently it is believed that over 90% of the world’s population has a mobile phone. In order to make an impact on today’s fast paced technology driven generation it […]

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