PUSHTech to unveil mobile-centric Marketing Cloud during MWC 2015


PUSH Technologies (PUSHTech) will be presenting their new Mobile Marketing Cloud™ during this years Mobile World Congress in Barcelona. The PUSHTech™ Mobile Marketing Cloud, the industry’s first mobile-centric multichannel marketing platform for the delivery of marketing campaigns and mobile messaging via in-app Push Notifications, SMS, IM, Email and Chat to mobile users anytime and virtually anywhere, will be presented to brands, agencies and PUSHTech partners in a series of meetings and activities planned throughout the MWC.

From March 2nd–5th, an estimated 85,000 mobile industry executives will descend upon Barcelona to attend Mobile World Congress 2015 and its satellite event 4YFN, the international conference for startups and investors organized by Mobile World Capital Barcelona and the GSMA mobile industry association.

PUSHTech’s Mobile Marketing Cloud, in Beta mode since early-2014 with a select group of clients worldwide, is the industry’s first “Born Mobile” multichannel marketing platform and addresses the skyrocketing growth in smartphone and tablet penetration worldwide through its “Mobile First” approach to digital marketing.

“From a mobile first approach, PUSHTech’s mission is to create more intelligent, effective, efficient and profitable communications for both companies and their customers,” said Carlos Moncho Genoves, PUSHTech’s Chairman & CEO. “Our multichannel Mobile Marketing Cloud does precisely that, combining in-app Push, SMS, IM, mobile friendly email and Chat apps messaging capabilities in a single, easy-to-use platform that enables our clients to effectively engage and interact with mobile users via multiple channels at the right time and at the right place.”

The PUSHTech Mobile Marketing Cloud provides smart audience targeting and segmentation, along with customizable campaign management tools, to produce highly optimized and cost-effective communications to any audience worldwide. PUSHTech’s self-serve platform lets users send notifications, alerts, reminders or marketing campaigns via any mobile channel, including in-app Push Notifications, SMS, IM, Email and Chat apps to intelligently deliver the right message to the right person at the right time and location.

The company says that their PUSHTech multichannel Mobile Marketing Cloud has been used to great satisfaction by clients worldwide who have trialed the platform during its Beta phase, including: international restaurant chain La Tagliatella, with 170 franchise outlets in Spain, France, Germany, the USA and China, and a property of AmRest Holdings, whose portfolio of brands includes KFC, Pizza Hut, Burger King and Starbucks; London-based Internet and mobile privacy technology provider, Privax; and others.

“PUSHTech’s Mobile Marketing Cloud gives us incredible intelligence and precision across all our mobile communications, which reduces our mobile campaign costs substantially while constantly boosting our customer satisfaction and loyalty rates to record levels,” commented Alberto Monedero, Global Online Marketing Manager of La Tagliatella.

Mobile messaging traffic worldwide is currently growing at rate of 250 percent per year, with 21 billion SMS messages and 50 billion MIM messages (mobile instant messaging or chat app messages) sent every day around the globe. The total revenue of SMS messages sent in 2014 was US$130 billion alone, while mobile marketing and advertising are the fastest growing sectors in the global digital economy, with mobile marketing projected to be worth US$15 billion and mobile advertising worth US$42 billion by the year 2017.

Additional information about the PUSHTech and the Mobile Marketing Cloud platform may be obtained at the company’s website at: www.PUSHTech.com.

source: http://contactlessintelligence.com/2015/02/11/pushtech-to-unveil-mobile-centric-marketing-cloud-during-mwc-2015/

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