Approach customers in the moment, send real-time alerts, and deliver product notifications with easy-to-use mobile messaging. Whether you intend to promote a new product or related products, mobile devices offer direct and immediate communication that can be customized and personalized.
Consumers are very likely to use their mobile device while in a store, they are driven by fact and price-checking while making a purchasing decision.
With the PUSHTech™ Mobile Marketing Cloud, FMCG brands can send push notifications to alert a consumer of an upcoming sale or new product info. An SMS might be more appropriate when sending the same consumer a notice about other related products after they have made a purchase.
More info: Download our FMCG Whitepaper