Turn knowledge of customer app behavior into highly-targeted messages


The main element in targeting your mobile messaging correctly is giving consumers the data they require, when they need it and where they want it. It is of significant importance to keep in mind, that a mobile message interrupts and disturbs your customers’ daily activities. Just look at yourself! No matter where you are, if you hear […]

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3 Reglas para competir en Servicios Financieros Mobile

mobile payment

La utilización de estrategias tradicionales para la adquisición de nuevos clientes, está perdiendo relevancia en un mercado muy cambiante y con altas expectativas de los consumidores. Para competir, los bancos y compañías financieras deben hacer un cambio hacia soluciones más dinámicas y personalizadas, integrando la tecnología móvil. Existen tres aspectos fundamentales para desarrollar productos financieros […]

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The hitchhiker’s guide to mobile marketing


Every single day, people are using their mobile devices to interact, be it to engage with their favourite brands, search new ones or make instant purchases. Currently it is believed that over 90% of the world’s population has a mobile phone. In order to make an impact on today’s fast paced technology driven generation it […]

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