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La utilización de estrategias tradicionales para la adquisición de nuevos clientes, está perdiendo relevancia en un mercado muy cambiante y con altas expectativas de los consumidores. Para competir, los bancos y compañías financieras deben hacer un cambio hacia soluciones más dinámicas y personalizadas, integrando la tecnología móvil. Existen tres aspectos fundamentales para desarrollar productos financieros […]
Today, many brands and businesses are focusing their mobile marketing efforts more towards client retention and engagement than securing new purchases and acquiring new customers. Apps play a crucial role for the companies to reach their set goals and objectives.
Text messages and push messages are a great way to connect with your existing customers. Not only are they are cheap and easy to send but they are also a great way to message your customers immediately. These technological advances bear so many opportunities that are just waiting to be taken. There is plenty of scenarios where […]
Mobile devices, be it smartphones or tablets, are a substantial part of most people’s daily life. According to recent data, 50% of all time spent online is now spent on a mobile device. Not only do people communicate via mobile devices, but they also search for product information or even buy products online. It’s a […]