Turn knowledge of customer app behavior into highly-targeted messages


The main element in targeting your mobile messaging correctly is giving consumers the data they require, when they need it and where they want it. It is of significant importance to keep in mind, that a mobile message interrupts and disturbs your customers’ daily activities. Just look at yourself! No matter where you are, if you hear […]

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3 Reglas para competir en Servicios Financieros Mobile

mobile payment

La utilización de estrategias tradicionales para la adquisición de nuevos clientes, está perdiendo relevancia en un mercado muy cambiante y con altas expectativas de los consumidores. Para competir, los bancos y compañías financieras deben hacer un cambio hacia soluciones más dinámicas y personalizadas, integrando la tecnología móvil. Existen tres aspectos fundamentales para desarrollar productos financieros […]

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Announce store-based events using location-based triggers


One of the most important criteria in segmenting your target audience is – among others – the user’s location, which can be used as a trigger for personlized notifications to customers and thus is a tremendously helpful feature. Using a customer’s specific location can enable companies to precisely target users and provide them with location-based services (LBS). […]

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